Knova is a term that refers to the intersection of trust and knowledge.
It represents the point at which an individual or organization has built a strong foundation of trust with their audience or customers, based on their expertise and knowledge in a particular field or industry
Digital Strategy & Planning
Knova worked with a startup e-commerce business that was struggling to gain traction in a crowded market. Through in-depth market research and analysis, Knova helped the client identify a unique value proposition and develop a comprehensive digital strategy that included SEO, social media, and content marketing. Within six months, the client saw a 300% increase in website traffic and a 150% increase in sales.
Sales Funnel Optimization
A B2B software company engaged Knova to help optimize their sales funnel and improve lead generation. By analyzing customer data and conducting surveys, Knova identified key pain points in the customer journey and developed a tailored lead nurturing strategy that included personalized email campaigns and targeted social media ads. Within three months, the client saw a 50% increase in lead conversion rates and a 25% increase in revenue.
Knova worked with a healthcare technology company to create a comprehensive content marketing strategy that included blog posts, white papers, and webinars. By leveraging data and insights from the client’s industry, Knova developed a content calendar that addressed the most pressing issues facing their target audience. Within six months, the client saw a 200% increase in website traffic and a 75% increase in lead generation.
Email and Mobile Marketing
A retail company partnered with Knova to improve their email and mobile marketing campaigns. By segmenting their email list and creating personalized campaigns based on customer behavior, Knova was able to significantly improve email open and click-through rates. Additionally, Knova developed an SMS campaign that targeted customers based on their location and past purchase history, resulting in a 30% increase in in-store foot traffic and a 20% increase in sales.
Knova helped a B2C product company optimize their PPC campaigns and improve ROI. By conducting thorough keyword research and testing multiple ad variations, Knova was able to reduce the client’s cost per click by 40% and increase their conversion rate by 25%. Additionally, Knova implemented a retargeting campaign that significantly increased customer engagement and repeat purchases.
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