Our Discovery Process
Knova is a term that refers to the intersection of trust and knowledge.
It represents the point at which an individual or organization has built a strong foundation of trust with their audience or customers, based on their expertise and knowledge in a particular field or industry
Our Discovery Process
At Knova, we collect information to best market our clients by following a step-by-step process as outlined below:
We analyze the client’s competitors to evaluate their strengths, weaknesses, and marketing strategies. This helps us to identify gaps in the market and opportunities for our client to differentiate themselves from the competition.
We create detailed customer personas that represent the ideal target audience for our client’s products or services. These personas are based on demographic data, psychographic information, and consumer behavior insights.
We conduct keyword research to identify the most relevant and high-volume search terms that potential customers are using to find products or services similar to our client’s. This helps us to optimize their website content and digital marketing campaigns for maximum visibility and engagement.
We analyze website and social media analytics data to understand user behavior, identify areas of improvement, and optimize marketing campaigns for better performance.
Based on the information gathered, we develop a content strategy that includes a mix of blog posts, social media updates, email marketing campaigns, and other content types that are tailored to our client’s target audience.
We execute marketing campaigns that are aligned with the client’s marketing objectives, budget, and timeline. We continuously monitor and optimize campaigns to maximize ROI and achieve the desired outcomes.
We provide regular reporting to our clients on campaign performance, including metrics such as website traffic, conversion rates, social media engagement, and other key performance indicators. This helps them to make data-driven decisions and adjust strategies as needed.
At Knova, we believe that a thorough understanding of our client’s business and target audience is the foundation for effective digital marketing. Our step-by-step process ensures that we gather the necessary information to create custom marketing strategies that deliver results for our clients.